This ongoing project involved developing a flexible, cohesive visual system for Carolina Creek’s marketing across print, digital, and environmental platforms. The goal was to refresh the brand’s presence while maintaining its mission: to invite individuals to experience and know the love of Jesus.

Deliverables:

• Billboards & Print Ads: High-impact visuals designed to grab attention and quickly communicate Carolina Creek’s mission and energy.
  
• Social Media Graphics: Built templates and systems for consistent, engaging content—scalable across seasons, programs, and teams.
  
• Brand Style Development: Led a visual “brandstorm” to define the updated look and feel. This included:
  
  • Color Palette: A fresh set of nature-inspired hues like Carolina Blue and Sunburst Orange.
    
  • Typography System: A modern hierarchy using Poppins for structure and an accent of handwritten type for warmth.
    
  • Graphic Elements: Organic textures, topography-inspired markers, photo mark-ups, and the signature “logo flag” element to tie everything together.
    
  • Layout & Structure: Grid-based cards and pinned headline flags with intentional radii for a polished but playful feel.

     

Brand Voice & Ethos:

We focused on a voice that’s invitational and relational—not overly polished or salesy. Visually, the brand leans clean and fresh while staying organic and grounded—reflecting the energy of camp and the authenticity of connection.

Deliverables: Billboards, Newspaper Ads, Emails, Brochures, Rack Cards, Postcards